13 tips to have more willpower
cbirawan June 1, 2017 No Comments
In 2013, researchers from Stanford University published a work in the prestigious journal Neuron where they identified an area of the brain (the ” anterior cingulate cortex “, located approximately 5 centimeters behind the nose) as the responsible area, or the one that induces we have the strong will to persevere in the face of obstacles that are presented to us. Previous work had already identified this brain space as the area that becomes involved when there are changes in behavior, or when it is necessary to decide on the paths to follow to achieve a specific goal. Assuming that the vast majority of human beings have good intentions and purposes about themselves and their immediate environment, what determines that, no matter how willing, there can come a time when they falter? The act of human willpower is related to a mental energy that allows to maintain control, as if it were a flight controller of
Read More7 Marketing Trends That Will Define Success in 2022
cbirawan June 1, 2017 No Comments
In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing tactics in the past have revolved around using the right platforms for promotion, creating ads that targeted specific audiences or demographics through keywords and hashtags on social media sites with retargeting campaigns where possible. Marketing in 2022 is going to require business owners who are willing to take risks, invest in their branding, listen more intently than ever before when engaging with customers online or face failure as competition continues to grow at unprecedented rates. Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before. Video marketing will become crucial to
Read MoreTry these Airtable tips to create alignment among remote workers
cbirawan June 1, 2017 No Comments
Here are some ways you can use Airtable to keep everyone filled in, even when you’re all out of the office. In a world where your teammates may no longer walk through the office together each morning, it’s more important than ever to keep everyone aligned. Distributed and remote work is here to stay, and the sooner you get everyone connected, the better off your team will be. Here are a few ways you can use Airtable to keep everyone on the same page when no one is in the same room. > Download our ebook to learn about the challenges distributed teams face, as well as tips on how you can better manage your own team. Keep everyone updated on status changes with automations Communicating status updates can get murky when plans suddenly change or deadlines get pushed back. Consider setting up an automation in your base that updates your Slack channels every
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